Step into the enchanting world of PDS Creations, where tradition gracefully waltzes with contemporary flair, and every meticulously woven thread narrates a compelling story. PDS, an acronym for “Purely Dedicated to Style,” stands as the embodiment of the vision of Sneha Saraff, a vibrant and affable design maestro. With an unbridled passion for preserving the rich tapestry of heritage in every intricately crafted stitch, Sneha has transformed the world of fashion into a storytelling medium through fabric.
Sneha’s journey into the realm of fashion began at the illustrious National Institute of Fashion Technology (NIFT) in Kolkata. There, she not only honed her skills but also nurtured her boundless creativity, laying the foundation for her future endeavors. Post-graduation, she embarked on a transformative four-year journey with the iconic Anamika Khanna, a period that not only honed her artistic vision but also refined her design sensibilities. This enriching experience was followed by a brief yet impactful three-month stint in the dynamic world of US Polo in Bangalore.
However, the roots of PDS Creations delve deep into Sneha’s family history and the profound influence of her grandmother—an artist in the truest sense. Her grandmother’s tales, spanning an incredible 81 years of life, resonated deeply with Sneha, becoming the wellspring of inspiration for a creative journey that seeks to pay homage to the traditional fabric-treating techniques handed down through generations.
Describing her grandmother with affection, Sneha states, “My grandmother is an old soul with young eyes, a vintage heart, and a beautiful mind.” This sentiment encapsulates the essence of PDS Creations—a collection that goes beyond mere garments to echo memories of traditional craftsmanship, storytelling, and a profound connection to the past.
The threads of nostalgia are intricately woven into the very fabric of PDS Creations. Sneha draws inspiration from her grandmother’s vivid narratives—the vibrant “jaats” tribe in Assam, the veiled women in ghunghats amidst the arid deserts of Rajasthan, and the lively cityscape resonating with the cheers of football and the sweetness of rasgulla.
PDS Creations is more than a fashion line; it’s a homage to craftsmanship and the stories embedded in each piece. Sneha acknowledges the lifelike quality artisans bring to their work. Whether it’s a metalworker breathing life into iron or a ceramics artist claiming that clay has life, every creation at PDS is infused with the spirit of artistry. Sneha’s grandmother, too, was a living canvas of art, breathing life into her 81 years with every shared cup of evening tea.
PDS Creations serves as a testament to Sneha’s roots and her profound appreciation for all things antique. From cherished family heirlooms to the diverse landscapes her grandmother traversed, each design narrates a unique tale. Whether it’s the bridal lehenga donned at the tender age of 12 or the pristine chaadars sourced from Assam’s skilled weavers, every piece is a poignant reflection of Sneha’s commitment to preserving the legacy of craftsmanship.
PDS Creations celebrates Indian craftsmanship in a refined collection that merges vintage aesthetics with modern flair. Sneha’s designs honor her grandmother’s era, infusing each garment with authentic, bygone memories.
PDS Creations embodies life’s moments, transcending garments into vessels of history and stories. Sneha invites you to a journey where style meets heritage, each piece a heartfelt tribute to the timeless beauty of the past.